I have a vivid recollection of the moment I first set eyes on Mijnweg number 3 (later named The Cubic). The entire interior of this 1980s office building had been gutted, with old plaster, electrical wiring, and various other debris scattered as far as the eye could see, reminiscent of a tank driving through it.

The IIC Group recently acquired the building, and the creative team was assigned the task of conceptualizing and revamping the entire space. Starting on this project marked my very first assignment as a member of the team. Embarking on this project was both daunting and exhilarating, presenting a once-in-a-lifetime opportunity.

Unaware of the full extent of the responsibility bestowed upon us, we set off on this endeavor. Beginning with a few mood boards, we quickly progressed to detailed 3D concepts, developing custom wall-sized visuals, selecting workstation layouts, choosing floor samples, purchasing furniture, and determining the lighting plan for all areas. Every square centimeter of the building was designed by us, from the floors to the toilets, from the cafeteria to the cinema, and from the workstations to the boardrooms.