During the development of Totem’s UI/UX and visual identity, the idea for the “Shaman” icon emerged. This concept drew inspiration from the mesmerizing Northern Lights. By combining speech bubbles with an abstract representation of the Aurora in the form of an Isometric capital “S”, the icon symbolically references the core functionality of Shaman: the intelligent dialogue system.
Inspired by one of nature’s most stunning phenomena, the
Aurora Borealis
